Friday, September 11, 2009

Week 2: Glue to make your message stick

Even if you know what you want to say, how do you make sure it sticks with your audience? That's the issue when you're crafting your message, the core of any presentation, speech or even a one-on-one conversation where you want to be sure to get your points across.

This week, my video offers the glue that's needed to make a message memorable, building on the content Stephanie Benoit outlined in her video submission. She's chosen her goals as the basis for her three key points -- all related to the business she's creating, called Forward Movement, which is intended to empower women with retreats, books and inspirational examples to help them move forward. My advice offers her examples of three ways she can rework the message to make it more memorable--"sticky"-- for her and for her audience, and even inspiring. She even gets to have fun with it, if she wants.

Stephanie's next step will be to choose one of these approaches and rework her message (using my suggestions or similar approaches she comes up with) in time to put the newly revised message on a video in week 12. Next week, we'll be tackling her number-one priority: Building up her confidence and reducing her fear of public speaking. So Stephanie's next video needs to ask me any questions she has about her number-one priority, and also to share with me any experiences or issues she thinks are impacting her ability to feel confident when she speaks. What's holding you back? What do you really fear? Once we know those things--and any other questions she has--I'll be able to coach her to a more confident stance.

As usual, offer your reactions, encouragement and advice here in the comments or on The Eloquent Woman on Facebook. Reader feedback is really encouraging to Stephanie, and I appreciate it, too.

Related posts: Stephanie Benoit's video about her message

15 Weeks to Step Up Your Speaking (describes contest and program)

Good speeches: Messages in threes

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