Friday, June 5, 2009

good speeches: message in threes

Andrew Dlugan's excellent Six Minutes blog has a thorough look this week at why your speech should follow the rule of three when it comes to developing your message. Why three message points? That rule of three helps you remember what you want to say, and has the same effect on your audience, making it more likely they'll retain what you're talking about. It goes back to ancient storytelling (and Dlugan nicely illustrates that using children's stories, a great idea). Today, the rule of three works whether you're answering one question, giving a short talk or speaking for much longer. Check out Andrew's excellent tips and rationale.