The article describes women's voices with a collection of well-worn and established attitudes, slurs and suggestions. Here, in quotes from the article's narrative or the sources it cites, are the adjectives and stereotypes it includes:
- like a graceful hostess — unflappable, efficient and with just enough sex appeal to give some sizzle to my protracted absence from my wife.
- my charming companion had somehow been switched to a stern English schoolmarm.
- so turned off by the preinstalled female navigatrix that they switched her for a man’s voice, because “we find the women too judgmental.”
- Female voices are still used for warnings in many airplane cockpits and have earned the slang term Bitching Betty among pilots.
- “When the key dimension is competence, the male voice is better,” said Clifford I. Nass, a communication professor at Stanford University and a consultant to many car companies. “When the key dimension is likability, the female voice is better.”
- “The main reason you have female voices in cars is not the technical qualifications like hearability,” said Dr. Nass. “It’s that finding a female voice that is pleasing to almost everyone is infinitely easier than finding a male voice.”
- Unlike my wife, my GPS voice is completely subservient. She gives me something I want and doesn’t ask anything in return. All I have to do is plug her in every now and then and she’s happy.
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