Monday, September 13, 2010

7 reasons you should convert a slide deck to video--and how to do it

You've done your slide deck; you've even shared it online, on your website or blog or SlideShare (which you can use right on The Eloquent Woman on Facebook).  So why bother making your slides into a video? I have seven reasons for taking that extra step:

  1. Not everyone uses your slide program.  Shocking, perhaps, but true. You'll reach a wider audience for this reason alone.
  2. You'll bring more people "into the room."  For absent friends, a video presentation of your slides can help you get your points across directly.
  3. Let your viewers be lazy.  Video advances the slides for them. What could be more appealing in a busy day? You're removing one more barrier to the presentation being seen.
  4. Speak to the people.  Video comes with audio narration options, which adds another dimension.
  5. It's the gift that keeps on giving. Users can watch your presentation more than once, or share it with their friends if you upload it to YouTube or a similar site.  Even if your presentation is only for internal consumption, you can put the video on a shared drive for viewing company-wide.
  6. Online video is the strongest social media trend, which means any networked speaker should be taking advantage of it. More than 80 percent of Internet users are watching short videos these days, clearly making it the place you want to be.
  7. You'll find an audience you didn't know you had.  Sharing your presentation with a video will make it available to viewers you couldn't anticipate. What if one of them is your future boss, a potential donor or investor, or someone who can introduce you to a new world of contacts?
Fortunately, the How-To Geek blog has step-by-step instructions (including screen shots) to walk you through the process of converting a PowerPoint 2010 presentation to video.  Five it a try!

Want more? Sign up for the free monthly newsletter, Step Up Your Speaking, which focuses on one speaking skill or issue each month. Then join The Eloquent Woman on Facebook, a vibrant community that gets to discuss these topics before they appear on the blog; or contact me about your public speaking training and coaching needs. Most of the popular articles listed here started as threads on the Facebook page. Thanks for reading and participating!

Boost your speaker profile with new conference site Lanyrd

Over on the don't get caught blog, I just told communicators about Lanyrd, a new site that aims to become a social network about conferences.  Among the features Eloquent Woman readers need to know:  Once you have a profile, speakers can upload links to all their speaking gigs, past and future, making your profile on the site a wonderful online resume of your speaking experience.

Eventually, as more features are rolled out, you'll be able to upload video, add books you've written and share slides. Speaker profiles (see a sample below) list not only where you've spoken or are going to speak, but who else on the site appears with you as a speaker, and which conferences you are tracking.

The site also makes it very easy for you to follow conferences on Twitter or the web; each conference is encouraged to post a website, conference hashtag and conference Twitter account, making it a one-stop shop for those of you who like to use Twitter to follow speakers and conferences.

Let me know if you are trying this new tool, which I think will be a great addition to your online profiles--and don't forget to link your Lanyrd profile to your other online profiles on LinkedIn, Google and more.

Related posts:  The networked speaker: 10 ways to make the most of your next gig

Want more? Sign up for the free monthly newsletter, Step Up Your Speaking, which focuses on one speaking skill or issue each month. Then join The Eloquent Woman on Facebook, a vibrant community that gets to discuss these topics before they appear on the blog; or contact me about your public speaking training and coaching needs. Most of the popular articles listed here started as threads on the Facebook page. Thanks for reading and participating!