Unlike many Conservatives at that time, she had little difficulty getting a hearing from any audience and she spoke easily, with force and confidence, on issues that mattered to the voters.Thatcher, who said in an interview as late as 1973 that she didn't think there would be a woman prime minister, was the Conservative party leader and a few years away from that role yet when she gave her so-called "Iron Lady" speech, titled "Britain Awake," making the case for strengthening the nation's defenses, particularly against the threat of an attack from Soviet Russia. This Cold War speech gave Thatcher the nickname she would carry from then on: Within a few days of this speech, the Soviet Army newspaper Red Star had dubbed her the "Iron Lady," and the nickname stuck.
The "Iron Lady" tag was used, variously, to describe her strong conservative principles and defense strategies, but also to suggest that she was "harsh or uncaring in her politics." Thatcher--whose face was put on everything from china cups to toilet paper during her terms as Prime Minister--made light of the title in a dinner speech to British conservatives:
What puts the spine in the "Iron Lady" speech? Here's what to look for:
- A strong, declarative voice: No hesitating "you knows" or "likes" in this speech. "Let us," "Let's," "we must" are her call-to-action constructions. This is old-school rhetoric, and it works in a speech that ultimately helped her to rise to lead a nation. It's strong and confident, and doesn't back into any of its points, but meets them head-on. Her words embrace the policy and push it forward.
- Using opposites to create contrast and transition: "I would be the first to welcome any evidence that the Russians are ready to enter into a genuine detente. But I am afraid that the evidence points the other way" allows her to move from positive to negative points while appearing measured and balanced. It moves the speech forward, and the contrast helps to make this a memorable line. It also tells you where she stands, both by clarifying her position and taking the time to look at her opponent's stance--a double reinforcement of her point.
- Wry humor, even when discussing serious topics: "If there are further cuts, perhaps the Defence Secretary should change his title, for the sake of accuracy, to the Secretary for Insecurity" typifies a Thatcher tactic of looking for a laugh, even a small one, well into a speech in which she's laying down a strict policy proposal. It provides needed relief to the speech, and lets the audience release emotions that might be building--a great tactic any speaker can use to good effect.
Thanks to the Margaret Thatcher Foundation, you can find a stunning archive of her speeches from 1945-1990, often with notes about delivery, the hall in which it was given and how news accounts covered the speech. It's a goldmine.