Friday, December 28, 2012

Famous Speech Friday: Carol Bartz's keynote at the 2010 Grace Hopper Celebration

Women working in computing and technology often have trouble seeing their gender well-represented on panels and podiums at industry conferences, but not at the Grace Hopper Celebration of Women and Computing. This annual conference of the Anita Borg Institute for Women and Technology says it is the largest gathering of women in this profession, and participants are still recalling Carol Bartz's keynote there two years ago.

At the time of this speech, Bartz was the CEO of Yahoo! and one of just two women heading Fortune 500 companies. She'd worked her way through decades of being one of just a few women in this profession, and her extemporaneous remarks describe how she fell in love with computing, starting with a job where she "was to add up the total of all the possible license plate combinations in the state of Missouri." Far from taking an inaccessible view of her own experience, Bartz is a speaker able to put the computation back into computer science in a way that any listener can grasp.

In this speech, she bridges from her experience to the audience before her by describing how the field had changed. "It isn't just from paper tape to the world of today but how we thought about the world....we were so ancient," she says. This turns out to be less of an apology for coming from the wayback time, and more of a paean to what women bring to the evolving issues of technology:
When we think about technology...no longer do we actually think about it only from the computer technologist's point of view, but we think about it from the psychologist's, the psychiatrist's, the anthropologist's, the economist's...How is technology affecting our users? How is it affecting our world? I think, finally, with this complex feeling of technology, women are going to take the leadership. It is about feeling, about making a difference in the world, and it's about using our technology for the greater good--not just making money, not just getting awards, because we, because of our brains, can change things. I think there's no greater calling than that.
Bartz is no stranger to readers of this blog, where we've covered her since she took the reins at Yahoo! and had her very first speech there dissected and analyzed by industry observers. She has been vocal about issues like women getting talked over in meetings--even at her level--and this is her second appearance on Famous Speech Friday, in part because I like her willingness to speak as a woman CEO about embracing failure. Here's what you can learn from this famous speech:
  • Surprise the audience and toss your notes: "I brought prepared remarks and I'm not gonna use them," was her opener to this speech. Her speechwriter may not have been happy, but the result is better eye contact and connection with the audience, right from the start. Like Bartz, you can do this well in a crowd you know, on an issue that's part of your ethos, and in a situation where you feel comfortable. It's like catnip for the audience, an irresistible ploy.
  • Give the group a call to action: Bartz asks the crowd to reach out to younger women to "make sure they stay in science and math, that they are inspired by numbers, that they are inspired by problem-solving, that they're just inspired by the fascinating world we live in." The message is both uplifting and grounded in something the listeners can do on a personal level, another irresistible combination.
  • Get real: Bartz reflects on meeting Yahoo! interns at the meeting and puts into real terms their goals: jobs, connections and the need to be inspired. It's one of several nice moments in which she includes experiences at this conference in her remarks, lending them immediacy and relevance at once. Because she includes more detail than the usual speaker's trite "As I was walking across your beautiful campus this morning," she lets you know she's been an actual and active participant at this gathering.
Below is the video of nearly all of this keynote speech, with a hat tip to reader Cate Huston, who suggested it to me. What do you think of this famous speech?

 

Wednesday, December 26, 2012

The blog's top 10 public speaking posts and top 10 famous speeches of 2012

As we draw near to the end of 2012, take a look at what you--and other readers--sought the most on The Eloquent Woman this year. I've indulged in two year-end lists here: One for the practical speaking tips featured on the blog, and another list of our most popular entries in the Famous Speech Friday series, so you can see who's inspiring our readers. Without further ado, here are your favorite posts of the year:
  1. 7 secret advantages of the speaker who practices: This would gladden the heart of any speaker coach, but I'm betting this post is so popular--its traffic exceeds the total traffic of this list--because you're reminding yourself you need to practice. And I can hardly say otherwise.
  2. Launching the new Eloquent Woman Index of famous women's speeches: We launched the index of our Famous Speech Friday posts almost a year ago, and the idea caught on right away, thanks to you. I'm so glad to see this resource high on the list.
  3. 7 secret advantages of the speaker who allows extra time: Do not, repeat, do not fill the time allotted--otherwise, you'll miss out on these bonuses. And that goes no matter what the organizer tells you.
  4. 8 things I wish more speakers would post on Twitter: Not so much during, but before and after, I've got a wish list for you and that backchannel. Use it wisely, not too well.
  5. Use the Coco Chanel method to gauge what's too much in your presentation: It's the antidote to overdoing it when you speak or present, a rule of thumb I use all the time on my own presos. Best of all, it's easy to remember.
  6. 6 things extroverted speakers can do for introverts: If you get all your energy from the audience, here's how to make sure the introverts--who get their energy when they're alone--still get to enjoy your talk. This one had a large if quiet following.
  7. The growing Twitter buzz about conferences with few (or no) women speakers: In which I started keeping track of tweets from audience members about conferences with scarce numbers of women speakers. People are paying attention, and I'm keeping the evidence in a public online notebook.
  8. Instead of wincing, 8 things to look for on that video of your speech: It's the checklist I shared with the speakers I coached at TEDMED, and you can use it, too. Makes it much easier to watch that video, I promise.
  9. "How do I correct the unconscious moves that I make when I speak?" 4 tactics: This comes up all the time in training sessions, and it's one of the reasons to watch yourself on video. A useful post.
  10. Sharpen your Skype, conference call and Hangout speaking skills: 8 tools: Speakers need all the help they can get with technology, the place where most of us do our day-to-day public speaking--and these new tools were a popular read this year.
On the Famous Speech Friday front, speakers historic and contemporary crowded the most-read list this year. Here's your top 10:
  1. Evita Peron's 1951 Renunciamento: The post has video of this moving and historic speech. If you've only seen the musical version, watch and learn from the original here. It's the speech where she declined the people's wish for her to take the vice presidency of the nation.
  2. Amelia Earhart's "A Woman's Place in Science:" The historic aviator was eager to encourage women to explore the sciences and this speech shares that view. She saw women not just as air passengers, but engineers and plant workers, and we've got audio of this radio address.
  3. Emmeline Pankhurst: "Freedom or Death:" The fearless British suffragette gave this powerful speech in the U.S., where she was raising money and avoiding a jail cell. We don't often see speakers of her bravery.
  4. Aung San Suu Kyi's "Freedom from Fear" speech: Not her late Nobel acceptance speech, also given this year, this is the speech most often quoted while she was held under house arrest and forbidden from making public speaking appearances. An unusual take on the emotions of the oppressor and the oppressed, it is strong, poetic and inspiring.
  5. Jackie Kennedy's 1962 televised tour of the White House: A groundbreaking presentation on many fronts from the 32-year-old First Lady. The results beat her husband the president's ratings on television, among other records, and the post tells you how she pulled it off.
  6. Severn Suzuki's 1992 UN Earth Summit speech: 20 years ago, "the girl who silenced the world for five minutes" schooled her elders on why they need to take care of the planet, and began a public speaking career. She's a reminder that you need not be an experienced speaker to have an impact.
  7. Diana Nyad on dreams, determination and defeat: The pro swimmer spoke after failing to swim between Cuba and Florida at age 60, and turned it into a inspirational talk about how you're going to spend your life. Magical, and one I'm glad I saw in person.
  8. Viola Davis: "What keeps me in the business is hope:" Actors hate public speaking, but Viola Davis should do it more often. She turned this award acceptance into an astonishing, riveting speech about opportunity, discrimination, and persistence.
  9. Julia Gillard calls Australia's opposition leader 'misogynist:' 2012's most blistering bit of rhetoric, and one that changed the definition of misogyny in at least one dictionary, this speech is a refreshing must-watch. The outing of her opponent's psychological projection is just one of the many smart things about this speech.
  10. Australian Prime Minister Julia Gillard on ANZAC Day: The Aussie PM hits the list twice, this time on a solemn occasion in Australia in a different kind of challenging speaking situation: at dawn on a cold day, with a military theme, on a day that marks a national heartbreak.
Stay tuned for early 2013, when we expect to reach 100 speeches in The Eloquent Woman Index! I appreciate your attention, readership, tips, ideas and contributions this year, and wish you a wonderful new year ahead.

Friday, December 21, 2012

Famous Speech Friday: Ida B. Wells's 1909 "This Awful Slaughter"

Public speaking is an important tool for the campaigner--not just those campaigning for public office, but those campaigning for a cause. And around the cusp of the 20th century, former journalist and civil rights leader Ida B. Wells was a frequent speaker against the practice of lynching, mob killings of African-Americans without due process of the law. As a black woman, however, she was an unlikely public speaker; women of all races were publicly discouraged from speaking in that era.

Despite that, Wells's anti-lynching campaign had been going on for many years, and this speech had an historic occasion as its backdrop: The National Association for the Advancement of Colored People's first annual conference, held in Atlanta, Georgia, in 1909. An NAACP founder, Wells was a natural choice as a speaker for this group, yet it was anything but a feel-good speech for the home crowd.

"This Awful Slaughter" has a structure in common with other Wells speeches, and Professor Karlyn Kohrs Campbell explains it in this paper on the rhetoric of black women speakers of the era:
First, as in her writings, she used evidence and argument in highly sophisticated ways, ways that prevented members of the audience from dismissing her claims as biased or untrue. Second, the speech was an insightful and sophisticated analysis of the interrelationship of sex, race, and class. Third, in contrast to the rhetorical acts of women, this speech contained no stylistic markers indicating attempts by a woman speaker to appear “womanly” in what is perceived as a male role-that of rhetor.
However, Wells tied lynching to women, directly and firmly, noting early in her speech that "crimes against women is the excuse, not the cause" of lynching. She expanded on that point, using the term by which we know the speech today, and turning the argument back on the supporters of lynching:
What is the cause of this awful slaughter? This question is answered almost daily— always the same shameless falsehood that “Negroes are lynched to protect womanhood"....This is the never-varying answer of lynchers and their apologists. All know that it is untrue. The cowardly lyncher revels in murder, then seeks to shield himself from public execration by claiming devotion to woman. But truth is mighty and the lynching record discloses the hypocrisy of the lyncher as well as his crime.
What can you learn from this famous speech?
  • Jump right in: No thanking everyone and their brother here. Instead of the niceties, Wells's first paragraph packs several punches. It shares her three-point outline, letting the audience in on her argument, begins serving up data, and sets the stage for why her audience should care. Would that your first paragraphs did as much.
  • Use data to advantage: Wells used data cleverly. As Campbell notes, her data prevented skeptics from challenging her--after all, advocates of lynching were relying on vague emotional arguments, not numbers, to make their case. At the same time, it brought under scrutiny a practice carried out in secret, and gave weight to an emotionally charged topic. Not bad for statistics. One of the most dramatic paragraphs in the speech picks apart an argument using actual data on the reasons given for lynchings in one area. To this audience, those numbers were real people.
  • Include a call to action for the conference: When organizations meet, they typically use the occasion to make and publicize policy decisions.Wells did not miss the opportunity, offering that "it would be a beginning in the right direction if this conference can see its way clear to establish a bureau for the investigation and publication of the details of every lynching," and made clear that the goal of fact-gathering would be public information to sway both public opinion and media coverage. If you're speaking before a group's annual meeting, don't miss the chance to encourage its action on your cause. Wells did so by underscoring her use of data with a call for more data, cementing the impact of one of her core themes.
Of course, there's no video for this fine speech, but we're fortunate to have the full text. You can read more about Wells in "They Say": Ida B. Wells and the Reconstruction of Race and in Ida: A Sword Among Lions: Ida B. Wells and the Campaign Against Lynching. And if your organization is looking for scholars on the African-American experience to speak about Wells, Blackpast.org has a useful speakers' bureau for that purpose. What do you think of this famous speech?

Wednesday, December 19, 2012

Like catnip for audiences: Irresistible speaker tactics

If only your audience for a speech or presentation could be totally focused on you, oblivious to the outside world, and completely happy when it's all over. That's exactly how I'd describe cats with catnip.

The speaker's audiences, though, can be more difficult...like, say, herding cats? Try these tactics that act like catnip for audiences to pack an irresistible punch in your next presentation or talk:
  1. Include the improbable: Think about all the presentations and speeches you've endured. Which ones surprised you? When the speaker can unpack a surprise, especially an improbable reality, a great contrast, an unlikely pairing or eventuality, the audience will be more likely to pay attention. 
  2. Tell a story on yourself: If you can share your embarrassment, hesitation, mistakes, missed opportunities and aha! moments, we'll feel like we've gotten to know you better. Audiences love connecting with you in this way.
  3. Show me an invisible visual: Forget the slides. Show me a picture I can see in my mind's eye--something you describe so vividly that it sticks with me--and I'll remember your talk long after the applause, and enjoy it more while it's happening.
  4. Toss your script: Sorry, speechwriters, but there's little that can be more electric to an audience than a speaker who puts her script aside. This takes planning, but when it's done right, it's a crowd-pleaser.
  5. Give it dimensions: Props can bring abstract ideas into physical reality, and if you're brave enough to wield an unusual prop, one that makes the audience suddenly think about what it would be like to hold such a thing, so much the better. Think neuroscientist Jill Bolte Taylor holding a human brain while she talked about her stroke, or Bill Gates opening a jar of mosquitoes during a talk about malaria. Help us think and see in three dimensions.
  6. Be quiet: Too many speakers fill up all the time allotted. The speaker who can let me hear the spaces between the sounds she's making, and who uses silence to advantage, has my full attention.
  7. Come to me: Get out from behind that lectern or get down from the podium and walk toward and into the audience. Your presence in and with the audience makes the speech come alive, more like a real conversation than a talking-to.
There's one more trick to using any of these catnip tactics: Use them with discretion. Remember, catnip is strong, so a very little of it will do.

Saturday, December 15, 2012

Tears while speaking: Lessons from President Obama



So many speakers--men and women--have asked me how they can avoid crying during a speech on a difficult or emotional topic that I've lost count over the years. As someone who has caught glimpses of herself  crying, I can relate. No one thinks they look good when they cry, and staying "in control" seems important when you're the speaker.

Putting yourself and your emotions into a speech is generally good advice, since audiences can better relate to a speaker on a sad topic who seems to reflect that emotion. (Think of how you'd view someone who spoke about the death of a loved one without showing any emotion.)  But crying, once it begins, is hard to stop--like blushing. Even if your mind doesn't like it, the action is a natural response your body is making to the stress you feel. The result for speakers is an internal tug-of-war: You're supposed to be up there representing and channeling the grief or trauma of others. But it's that moment when you are most successful at summoning up the emotion and it starts leaking out of your eyes that many speakers feel "Whoops, I just let that go too far."

For all speakers who feel that way, I give you President Obama, who teared up several times yesterday in his statement about the massacre of 20 children and 6 adults in a school shooting in Connecticut. It was the second-deadliest school shooting in the history of the United States, and a time when people look to their leaders to make sense of the action and bring the nation together.

Not speaking was not an option for the president yesterday, but tearing up was--six times in just under four minutes, by my count. The tears were understandable and appropriate, connecting him with people around the world who were still trying to make sense of the tragedy and also showing a connection between the President, far away in Washington, and the children who were killed. "Whether it’s an elementary school in Newtown, or a shopping mall in Oregon, or a temple in Wisconsin, or a movie theater in Aurora, or a street corner in Chicago -- these neighborhoods are our neighborhoods, and these children are our children," he said, but it was his tears that forged the connection in that moment.

Some of you will be thinking "But I'm not the President. I can't get a pass if I cry when I speak," and that often is particularly true for women when they run for public office (check out my all-in-one post on tears while speaking for more on the topic). I think most would agree that this type of occasion confers that pass on speakers, both men and women. And if you're facing a difficult, potentially tearful, speaking role, there's much you can learn from the President about how to handle it:
  • Don't fight the feeling: Crying already indicates your body is feeling stress. Why increase that feeling by trying to fight it? Instead, pause, breathe and think, "Okay, I'm crying. That's normal. Let me breathe and try to go on." It's a much more helpful approach than arguing with yourself about why you shouldn't be doing what you can't stop doing, anyway. In this statement, for the most part, the President uses the moments when he tears up to wipe away the tear, pause, collect himself and move on.
  • Remember that tears help you tell the story: "Tears don't just telegraph our state of mind to others — they can also evoke strong emotions in the people who witness them," notes this NPR story, which looks at the evolution of tears as a signal intended to evoke empathy in those around us. No words were needed for people around the world to understand and empathize with the President when he bowed his head and stopped speaking.
  • Stick to the sheet: Writing down what you want to say will help channel and express your feelings before you get behind the microphone, and once you're up there, written remarks are a lifeline to which you can refer when it feels as if your feelings are running away with you. Note that the President refers to his written statement several times during delivery, not unusual for someone who delivers many statements in the course of a day. But in these types of situations, I'd recommend you avoid winging it and give yourself a text anchor to hang on to.
  • Use the pause: Too many speakers seem to think that fluent speaking means non-stop delivery. Pauses are important tools in everyday public speaking, but never more so than when your emotions are overwhelming. The President pauses several times in this statement, including one very long pause to collect himself. Pauses of this type can help keep you on track in a tough speaking task.
  • Use the lectern: The lectern, out of fashion in a world of TED talks, comes in handy at a time like this. While the President would be using one, anyway, in this setting, he takes advantage of it, holding the sides or resting his hands folded on it. Being able to stand behind and lean on the lectern may be just what you need during an emotional talk.
  • Toss your remarks as needed: NBC News noted last night that the President had longer remarks prepared for delivery, but decided to forego a full delivery and say what he felt he could get through; the published statement is "as delivered." You, too, should feel free to skip parts of your prepared remarks if you don't feel you can get through them--it's the speaker's prerogative, and most of the time, the audience won't be able to tell if you don't mention it.
What did you think of the President's remarks? How have you handled tears while speaking? Please share in the comments.

This post was reprinted on Ragan.com

Friday, December 14, 2012

Famous Speech Friday: Chelsea Clinton's "Running in Heels" moderation

In Vogue's recent profile of Chelsea Clinton, Jonathan Van Meter observes Clinton in a variety of public speaking situations, from handling her duties as a correspondent for NBC News to more formal speeches. But it's her stint as the moderator for a panel about women in politics last March that he uses as a signal moment in his long profile of her:
The night before, I attended a panel Clinton moderated uptown, “Running in Heels,” about the inherent challenges facing women in elected office. She came onstage in a sleeveless leopard-print dress with an UGG on one foot and an orthopedic boot on the other and began, without ever looking at her notes, to reveal an inside-out mastery of the subject. Clinton’s public-speaking manner is one of studied mellowness, with a measured tone and cadence that is like neither her mother’s nor her father’s....When Clinton introduced Sandra Fluke, the law student whom Rush Limbaugh had just a month earlier called a “slut,” she startled everyone by saying, “She and I actually have something in common. We’ve both been attacked by Rush Limbaugh. She was 30, I was 13. In 1993 he said...‘You may know that the Clintons have a cat, Socks, in the White House. They also have a dog.’ And then he put a picture of me on the screen.” If she hadn’t had everyone’s undivided attention before, she certainly did then.
It's just a few dozen words, that story, but it galvanized the audience and became the defining moment for the panel. Nice work for a moderator, the person we sometimes forget when a panel of bright lights is fielded. Clinton offers any speaker who's moderating a panel these lessons you can use the next time you handle this speaking task:
  • Remind your audience what they've forgotten about you: Clinton's story was nearly 20 years in the past at the time she told it on this panel, long forgotten by most of her audience--which makes it a great surprise. She's also reaching back into her personal history to underscore other themes, without banging them loudly: Women in politics might also be girls living in the White House. Limbaugh's attacks on women are part of a longstanding pattern. Kids remember what you say. She states none of those things out loud, but they're in the room, hanging in the air after that one story. You might be in the same position if you're an expert of longstanding and you're moderating a panel of newcomers, for example. Take a moment to remind your listeners why you're in the moderator chair.
  • But keep it short: You're the moderator, not the panel dominator. What works here is the brevity of Clinton's reference to herself, each one chosen with care. There are not many spare words, and that helps turn this into a segue to the panelist, not a soliloquy.
  • Hand off the speaking turns to panelists with care: Right after telling that story, Clinton adds, "thankfully, I had grown up in public life and knew that having a thick skin was a survival skill."  She turns to Fluke and compliments her on not becoming disempowered after being attacked by Limbaugh and notes that Fluke used the episode to send a message about encouraging young women to speak out, "having their voices heard." By introducing a theme Fluke has consistently invoked in discussing the attack, Clinton made the path smooth for her panelist to launch into her remarks, and set up her themes for her.
  • Know your subject: This is a mega panel, with many participants, but Clinton works minus notes and with the plus of knowing the nuances about her panelists and the areas they wish to emphasize. It's part of what makes the segue to Fluke so smooth, and likely prompted Clinton to tell the story she told. She's using her knowledge--in this case, insider knowledge of a personal sort--to make the panelists' words stand out, just as a good moderator should. Do your research likewise before you moderate, so that you know your panelists' accomplishments, points of view and what's been said about them publicly, so you can use those points as needed.
Here's video of that specific moment in the panel, below, and you can go here to see the full one-hour, 23-minute video of the entire panel. What do you think of this famous speech?

Wednesday, December 12, 2012

8 secret advantages of the seasoned speaker

You may think they're tired of listening to you. You may even find public speaking a routine activity at this point, if you've been speaking and presenting for many years. But the seasoned speaker has 8 secret advantages up her sleeve--bonuses even she may not recognize or think about. Here's your edge over the newcomers on the podium:
  1. Knowing your strengths: If you're quick with a funny one-liner off-the-cuff or able to speak precisely to the time allotted, you'll know that after many turns at the lectern...and you'll run with those strengths, again and again. In turn, that creates a base of confidence for you to work from.
  2. Knowing your weak spots: Some beginning speakers have trouble identifying what they're doing wrong, but seasoned speakers rarely do, if they're being honest. Part of experience means knowing precisely where you fall short--and ideally, having a commitment to targeting those problems.
  3. The last-minute save: Your years of long experience have prepped you well for the Hail Mary pass of public speaking, that request to fill in for another speaker at the last minute. Not only will organizers think of you, but you'll be more ready to say "Sure, no problem" when that call comes in.
  4. Flexibility like Gumby: If you've got experience speaking under all sorts of circumstances, you can manage without your slides or with a different microphone setup or under a tighter time pressure than originally booked. Practice and experience build that flexibility in speakers so you can stretch to accommodate many situations.
  5. Working the room: The more experience you have as a speaker, the more you know how to make the most of your interaction with the audience, whether it's on Twitter or in the actual room. If you're presenting, it's targeted at the decision-maker in the room. If you're persuading a crowd, you do it with gusto that builds a shared excitement. And if there's a crowd afterward, you're generous in speaking with those interested audience members.
  6. A+ in the Q&A: More seasoning usually makes for better answers during the extemporaneous portion of a presentation, both because the seasoned speaker is better prepared and less taken aback by questions, and because she knows their importance in persuading the audience. You're also more likely to cut to the chase and speak your mind--and audiences love that.
  7. Savvy sussing: You don't fall for those unprepared organizers or the panel offer where you'd be one of 15 speakers anymore. Seasoning for speakers also means you're better at evaluating speaking requests to make sure they work for you, and that you can turn down the ill-fitting speech opportunity with no regrets.
  8. A sense of self: This might be the seasoned speaker's strongest advantage: She knows who she is as a speaker, and isn't afraid to share personal details or to roll with odd or unusual situations. As a result, she's better able to connect and appear credible and confident to her listeners.

Friday, December 7, 2012

Famous Speech Friday: Sally Field at the 2012 Human Rights Campaign dinner

Actress Sally Field set off sparks in public-speaking circles when she spoke this fall at the Human Rights Campaign's annual dinner--for dropping an f-bomb in her speech about her son's coming out as a gay man. Those who focused on the single use of a profanity, however, missed the real impact of this speech and its humorous and emotional messages.

Field, who was accepting HRC's Ally for Equality award, was introduced by the subject of her speech, her youngest son, Sam Greisman. She had not publicly discussed his sexuality before this speech, saying in her remarks, "It's Sam's business and not mine." But in accepting an award as a visible and supportive parent of a young gay man, Field used the occasion to underscore the reason for the award: The lack of support in many families for lesbian, gay, bisexual or transgender children:
There are so many children who struggle to understand and embrace their sexuality in families who do not welcome them, with parents that somehow find it acceptable to shut them out their hearts and their homes, and that I find unacceptable.
Here's what you can learn from this famous speech and its lone profanity:
  • Get comfortable: Many speakers would not be comfortable enough to let the audience know they were uncomfortable, but Field begins her speech with several relaxed delays, as she decides the stage managers have over-compensated for her short height and put her too far above the microphone. So she removes her shoes, while narrating this for the audience--which eats it up, just as an audience of fans would do when getting to see a star act like a human being. She solved two problems at once, ensuring she'd be comfortable enough to speak while making sure the audience wasn't put off by the delay. But there's a real-life lesson here for organizers: Don't over-elevate the short speaker unless you know she's comfortable that way. For one thing, many speakers may have trouble reading a text if you put it too far away. Microphones can adjust, too, you know.
  • Know your role: Field's getting the award, first and foremost, as a mother, and she plays that role to the hilt with many asides and jokes aimed at her son, who winces accordingly and with good nature. But she also understands her role as a voice for the cause here, and fulfills it, simply and directly and in her own words. Many are the award recipients who ignore the reason they're given an award and use it as a platform for all the world's issues. Here, Field stuck to her assignment and the audience was rewarded.
  • If you're going to drop a profanity, know your audience and make it purposeful: "You've changed and are changing the lives of little boys and girls who realize somewhere along the way they're just different from their other brothers and sisters...and so the f**k what?" said Field, using the f-word to underscore that being gay should be no big deal. At a private, non-broadcast evening affair with an adult audience likely to appreciate the emphatic use of that word, this was a safe bet for the speaker. If you're going to do this, make sure, as Field did, that it's a judgment call, not a slip-up.
I haven't found a full text for this speech, but you can enjoy the video below. What do you think of this famous speech?

Wednesday, December 5, 2012

How do you emphasize points when you speak? 9 tools to underscore

Writers have highlighters. Mailers have express delivery. But what do speakers have to emphasize the points they're trying to make? The answer: At least 9 tools to underscore their arguments, data and other key points. Here's how any speaker can add emphasis:
  1. With your head: From a strong nod for yes or a shake of the head to make it clear your answer is "no," to the thoughtful side tilt, your head can speak volumes for you.
  2. With your hands: Research shows that gestures not only help you produce speech fluently, but help your audience to understand your point--even if the gesture isn't specific to the words it accompanies. So go ahead: Point, stretch, glide, zoom and otherwise move those hands to emphasize what you want to say.
  3. With your words: What is rhetoric, after all, but a series of ways to emphasize what you're saying through tactics like repetition, rhyme, alliteration, analogy and more? Make those big points gigantic, or small thoughts focused, with the right words and structure.
  4. With your voice: One of the easiest ways to underscore a word or phrase is with your voice. Use inflection, cadence or a "pop" of emphasis to make particular words stand out from the rest of the pack. Working with a script? Feel free to mark the words you wish to emphasize as a reminder.
  5. With your body: If you don't stay still behind the lectern, your body becomes one of your tools for emphasis. When a professor in the back of the room at one of my workshops asked, "What can I do if I think I'm losing the audience?" I walked toward him as I began to answer. When I reached him, I asked, "What's everyone else in the room doing right now?" He said, "Turning around to watch you." Lesson demonstrated without extra words.
  6. With pauses: A benefit for those who don't rush through their talks is the chance to use pauses to good effect. Try them at the end of a story, or at a turn in the drama you're recounting.
  7. With audience reaction: Nothing like using the human amplifiers in the room to make your point. The old call-and-response tactic ("What do we want?" "Justice!" "When do we want it?" "Now!") lets your audience get engaged...and emphasizing what you want them to remember most.
  8. With humor: A dollop of humor or a clever punchline can surprise the audience and make that point more memorable and emphatic. Just be sure humor is the appropriate way to underscore what you're saying.
  9. With volume: As long as you don't use one volume all the way through your presentation, your loudness or softness can be used to emphasize particular points. Don't underestimate low volume: It forces the audience to lean in and listen.