Wednesday, August 14, 2013

9 things to do with the video of your TED, TEDMED or TEDx talk

You've done what many speakers only dream of, giving a talk at TED, TEDGlobal, or TEDMED, or at a locally mounted TEDx conference. You got through the talk and the video's been posted you're done, right?

It's an assumption I see frequently in the course of my work coaching speakers, including speakers at the TEDMED conference. You don't relish the idea of looking at the video of yourself speaking, anyway, and sending it around to others seems a bit like bragging, so why bother? But if that's your approach, you'll miss out on the great value those speaker videos represent. Here are 9 smart things to do with that precious video of your talk:
  1. Use it as a learning tool on your own: I developed the checklist Instead of wincing, 10 things to look for on that video of your speech to help some of the TEDMED speakers I coach, so they could review their videos with learning in mind. You can learn much about yourself as a speaker this way, and start on that list of things to improve for next time. To me, this is the greatest value of the video.
  2. Use it as a learning tool with a coach: Not sure how you did or want to talk through factors you'd like to handle more smoothly next time? Look for a coach to review the video independently and then with you. I do short reviews (one to two hours) for speakers with a talk on video, and I always see different things than the speakers do. My reviews can cover content, delivery, appearance, audience reaction and more, and I always include specific feedback, ideas for improving the talk next time, and resources you can use to follow up and improve on your own. This is a convenient option, as we can work remotely and use Skype for the consultation. It's a great way to get the most out of the experience. 
  3. Embed it on your website or blog. Most TED conferences post video on the conference website and on YouTube, where you'll easily be able to generate an embed code to put the video of your talk on your own blog or website. Put the video on your "about" or bio page, where more people will see it over time, as well as in a blog post about your talk. While you're at it, publish a transcript of your talk (you can read more here about why and how you should publish your speeches). If you're always hunting for video to liven up your site, this is ideal. I recommend posting your talk to your own website, as well as your company or organization site, to make sure you always have it accessible.
  4. Connect it to your social network profiles: You can add slides and video to your LinkedIn profile--and as a bonus, once you post your TED talk there, your network will be able to see it as an update. That's also true for your profiles on Facebook and Twitter, your Pinterest boards, and more. When future employers or conference organizers use those social networks to learn more about you, the talk will be there to represent you and your topic. Bonus: Your friends can help spread it around for you.
  5. Show it to the home crowd: Don't be shy about holding a session for your coworkers in which you
    show your TED talk and then answer questions about it. Since not everyone will have access to the talk when it happens, make an event of the video release. It's a great way to create excitement within your company or organization, and you can talk about what it was like to prep for and deliver the talk, as well as your topic.
  6. Share it with your marketing or PR office: If you work for a company or organization large enough to field marketing or public relations teams, make sure they're aware of your talk, both in advance and once the video's available. They may have even more ways to use it on the company website or blog or social media channels, and with local and national news media, depending on your topic. Media attention or attention on social networks can lead to more gigs and invitations, so don't skip this step--it's always surprising to me how many speakers miss this opportunity.
  7. Use it to raise funds: Whether you're an entrepreneur looking for investors or a nonprofit executive looking to find donors, your video can be an effective calling card with people who can support your initiatives, projects and products. Make sure the people who can help you raise money--your investor relations or development pros--know about the video, have access to it, and share ideas about how they might be able to put it to use to further your goals.
  8. Send it to conference organizers to boost speaking gigs you're already planning to do: More and more, conference organizers are looking for video to see how well you do as a speaker. If you've got a good TED talk to show organizers for a gig you already have in the works, you may find yourself getting better placement, more time or other advantages. Send it on!
  9. Use it to get more and better speaking gigs in the future: That talk video also can help you get more speaking gigs, or perhaps paid gigs if you've only previously spoken for free--again, because it's an easy way to make you a known quantity to the organizers. If you're pitching talks to conferences, be sure to include the video in the first pitch. Don't forget to include data on page views or downloads of the video as an indicator of audience response. And be ready for approaches from organizers who see your talk online (if you've done your part to get it out there, that is). You may be asked to do a version of your talk or a brand-new one.
The best news? This list works if you have a video of any good talk you've given, not just those affiliated with TED conferences. Are you using the videos of your talks to your advantage?

(Photos: Diana Nyad and Ivan Oransky speaking at TEDMED)

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