I'm leading a pre-conference workshop at the conference on Add Meaning with Metaphor: Improve your Speeches with the Most Powerful Figure of Speech. The workshop takes place on 20 October, and we'll end the day with an optional tour of the Scottish Parliament and a reception with its chief executive.
The Parliament complex mixes modern and traditional architecture, and it will be a thrill to meet and consider improving speeches in the heart of Scottish political culture. Rodger Evans, a speechwriter who works for the Parliament, will make us welcome. Brian Jenner, head of the UK Speechwriters Guild and the European Speechwriters Network, is putting a thoughtful conference program together. The gathering follows the recent Brexit vote, and is just a couple of weeks prior to the U.S. presidential election, so there will be plenty of speechmaking to discuss.
- shape how your audience sees your topic
- explaining a detailed technical topic
- use visuals in a more compelling way in your presentations and speeches.